Ibank

News & Report

DIGITAL MARKETING

V-Commerce is a combination of video and commerce. It refers to a way of using images to drive purchase and sales. V-Commerce is growing around Streaming Shoppers, which tend to purchase image- and video-oriented content rather than text. By 2019, 66% of mobile traffic (80% if PC included) will be occupied by video streaming.

CUSTOMER EXPERIENCE

Digital Stores are tearing down the boundaries of on and offline

The Digital Native generation is a consumer class that is skilled with digital devices, openminded in accepting new trends and seeking for the convenience of digital devices since childhood. The following are three cases targeting especially on digital native groups.

CUSTOMER EXPERIENCE

2018-10-30

Customer Experience of the Future

Experience economy is a new economic concept for an era where product competitiveness is lost due to the development of technology and consumers start to focus more on experience and service. Experience is a new element that can create higher value than goods or services, and it seems to be the core of the future economy.

DATA CONSULTING

2018-10-30

Wise use on big data

With the emerge of the age of digital marketing, big data marketing is becoming BIG. But in the end, the algorithm codes of the big data are still set by humans, and therefore human error and bias are inevitable. To get the right insight out of all that data mess, it is important to realize that the ultimate obstacle is human.

CUSTOMER EXPERIENCE

2018-10-30

Challenges of Innovation

We have looked at the success stories of Netflix, which has found a way to deepen understanding and to expand its competitiveness.

DIGITAL MARKETING

2018-10-30

Contents of the Brands, by the Brands, for the Brands

In an era where the boundaries between advertising and content have disappeared, brand communication using branded contents, where the product is hidden inside of the contents, is becoming more and more attractive.

CUSTOMER EXPERIENCE

2018-10-29

Design Thinking

Design Thinking is the process of identifying creative solutions by redefining business problems through design.