DATA CONSULTING
With the emerge of the age of digital marketing, big data marketing is becoming BIG. But in the end, the algorithm codes of the big data are still set by humans, and therefore human error and bias are inevitable. To get the right insight out of all that data mess, it is important to realize that the ultimate obstacle is human.
DATA CONSULTING
Big Data, the almighty key to business success?
Using Big Data is recognized as meaningful and important. On the other hand, there is a consensus among experts that the blind trust in big data can quickly lead to infringement of personal information and may have a negative effect on individuals. The key to leveraging Big Data is to understand people first.
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