ibank

Forecast on Emerging Trends in 2018: from IT technology to industry changes.

1. Digital Transformation

Digital Transformation is a business strategy fundamentally changing organization, process, business model, culture, communication, and system digital based.

According to Deloitte, companies with higher digitization levels are better in ability, risk management, decision-making leadership structure, and passion.

Starbucks is digitizing its customer experience using IoT and is innovating its business with the latest digital technology. Nike is applying digital technology to various products (launching new products such as Fuel Bands) and is strengthening its brand competitiveness under the command of its Chief Digital Officer (CDO). 

2. Physital

Physital is the compound of 'Physical' and 'Digital,' meaning the digitalization of physical service environment.

Commerce companies are digitizing their physical store management environment to improve inventory tracking and customer service. In particular, inventory management improvement through data analysis is a key to business efficiency. 

3. AI (Artificial Intelligence)

Businesses are securing competitiveness through chatbots and machine learning.

Domestic companies such as DaumKakao as well as global enterprises like Google, Facebook, and Amazon are trying to improve customer services through AI. Artificial intelligence is applied to customer service and new service development.

Recommendation service, automatic translation, chatbots, virtual assistants based on voice queries, autonomous vehicles are just a few examples of how our future is going to look like.

4. Mobile Messengers 

O2O service expansion 

Mobile messenger is expanding from its main role as a communication tool to a bunch of various service areas.

Contents and Marketing platforms are evolving to O2O, and IOT platforms and entering the center of lifestyle service. 

    

5. Chatbot-based interactive commerce

The combination of messenger and AI provides an improvement in customer response, purchase, reservation and payment services.

Interactive Commerce is expected to help increase purchase conversion rates with through seamless user experience, automation, and personalized product referral services. 

6. LIVE video platforms

Real-time broadcasting services through Facebook, Instagram, and YouTube are used to extend the areas of advertising / branded commerce. 

7. VR/AR

VR is used to provide new experiences to customers.

There are more and more examples of popular contents, like games and webtoons, in combination with VR technology.