CUSTOMER EXPERIENCE
Digital Stores are tearing down the boundaries of on and offline
The Digital Native generation is a consumer class that is skilled with digital devices, openminded in accepting new trends and seeking for the convenience of digital devices since childhood. The following are three cases targeting especially on digital native groups.
CUSTOMER EXPERIENCE
Customer Experience of the Future
Experience economy is a new economic concept for an era where product competitiveness is lost due to the development of technology and consumers start to focus more on experience and service. Experience is a new element that can create higher value than goods or services, and it seems to be the core of the future economy.
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