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Design Thinking is the process of identifying creative solutions by redefining business problems through design.

In Washington DC a 'no cellphones' express walking lane appeared.

The dedicated lanes for pedestrians talking on cell phones include the warning ' Walk in this lane at your own risk.'

It's simple and looks like a joke, but cell phone related accidents occur more often than you think. This simple lane and warning reduced the risk of accidents.

Design Thinking is an excellent business methodology for finding ways to solve problems with just a little attention and action.

Businesses use a variety of methodologies to plan new products or services or to develop new markets.

Design Thinking, caught the attention of many people because it is perceived to be useful in approaching problems with a new common sense.

Airbnb has focused not only on the business model of hospitality but also that users want to rest in a friendly environment and making unique experiences.

Rather than leveraging existing technologies or analyzing market share, they focused on understanding consumers' new unfulfilled experiences and desires.

There is an important point in this approach.

You constantly have to question the value to the user and experiment with new possibilities.

A horizontal organization and free communication among members and repeated testing after developing and prototyping is also a core of design thinking.

 Design Thinking should be considered as a methodology to understand the desire of users better and solve problems with their sympathy.